Momentum isn’t only a law of physics. It’s also the energy a brand or organization feels when it’s moving in the right direction. We created Momentum because we know how important – and how hard – turning insights into practice can be. Without well-thought out implementation, it’s easy to get stuck. We build our custom solutions to be guided by the consumer voice. While Hypothesis interprets and brings the consumer voice to life, the Momentum team works with stakeholders and agency partners to activate and implement the insights. In essence, Momentum picks up where Hypothesis leaves off.
What makes Momentum by Hypothesis unique is that we are closely involved in the entire process from discovery, field work, ideation, activation, and implementation. We bring a different perspective to the process, with a greater focus on downstream business objectives and overall context. Now you have a team that can better help you move from consumer voice to actual implementation.
Visioning new opportunities for growth.
Going beyond research implications to
build an action plan.
After years building and advising brands, I saw an opportunity. Key insights were getting lost in translation between consumer voice and business impact. I was excited that Hypothesis shared the same core value of empathetic work with an informed POV that I held. I saw an opportunity to blend business acumen with creativity and the practical experience of brand building.They interpret research and I wanted to implement it.
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